Transparency Thursday: Deconstructing the price of the Jacqueline Dress

21 Mar 2019

Photo by Andrea Araya

 

WE BELIEVE HONESTY IS THE BEST POLICY, SO WE WANT TO BE HONEST ABOUT HOW MUCH IT COSTS TO CREATE A J.JACKMAN PIECE.

 

Now that you know what ‘sustainability means to us’, we dig deeper. In today’s Transparency Thursday we get really transparent and honest with you. How often do brands tell you exactly how much it cost to make a garment? Not often at all. Because our promise to you is to always be transparent, we break down the cost of the Jacqueline dress so you can see exactly what our price tag means.

 

Firstly, we know our prices are not super cheap. And that is because we value the quality of our garments. We put a lot of love and care into them. We also place a premium on ethical production. Right now we pay our seamstresses by piece.

 

Cost of the Olive Green Jacqueline Dress:

 

  • Sewing: The dress takes 4-4.5 hours to sew. Labour cost is €95.
     

  • Main Fabric: Italian Double Wool Crepe. Cost is €60.
     

  • Lining: Spanish Viscose. Cost is €9.
     

  • Haberdashery: zips, labels, buttons, interfacing. Cost is €5.
     

  • Transportation: From sourcing the materials to delivering to your doorstep. Cost is €7. The good news here is that because we source only European fabrics there are no additional transportation costs.

 

THE TOTAL COST TO MAKE THE JACQUELINE DRESS IS €176.

OUR RETAIL PRICE IS €349.

 

 

Photo by Andrea Araya

 

Here is some more information to give you an idea about how brands typically set prices. An established and popular brand would take between 55-70% of the retail price as a profit from each full priced garment.

 

Our margin in much smaller but we are still happy to offer you a fair price that we feel good about. And it allows us to maintain our business. The profit we make goes back into developing j.jackman.

 

It helps us do things like pay the rent for the atelier. It also goes towards payment fees like gas and electricity. We use it to buy boxes to store stock. We pay for website hosting. We spend it on photo shoots to give you as much visual information as possible.

 

 

As we said earlier, being transparent and honest is very important to us.

 

For more on Transparency Thursday follow us on Instagram, LinkedIn and Facebook.

 

 

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