Lisa Price, the founder of one of our favorite brands, Carol’s Daugther, and a huge inspiration to me said that she came up with the name for her brand by making a list of everything she is, the most important of which was her mother’s daughter. When I became serious about the j.jackman idea, I already knew our name would tell a similar story.
“Jackman” is the last name of my mother’s family. Like all women of a certain age, I increasingly realize how much of me is from my mother. It felt natural that “Jackman” would be the rote Faden to tie together so many pieces of what I wanted to do with j.jackman: create something strong women felt great in, focus on high quality, be based on the quiet principles of giving and fairness.